Tuesday, 14 September 2010

Microsoft Lync – the new OCS

It’s was a pretty big day for the Office Communications team at Microsoft yesterday. Microsoft are making the release candidate of our ‘wave 14’ communications products available for anyone to download. In addition, there has been much speculation on what the new name for the release would be; the new name is Microsoft Lync.

Here's a little more information:

First the new name. For those of you who have followed the Office Communications business over the past several releases, you’ll know that this is an important milestone in a journey that started more than five years ago with a vision to transform communications with software. This vision, set out by leaders like Bill Gates, Jeff Raikes and Gurdeep Singh Pall, included bringing together various and “siloed” real-time communications systems and creating new ways for people to connect with each other. Lync 2010 is the release that delivers on this vision by unifying enterprise voice, instant messaging and web, audio and video conference – all within the same user experience and back-end infrastructure, as well connecting people in new ways through things like integrated expect search and interactive contact cards throughout Office.

Microsoft wanted a new name that reflected the major product transformation. In that sense, Lync – a combination of “link” and “sync” – is about connecting people in new ways, anytime, anywhere. Beyond simplifying and shortening the current branding, customer research found that the name Lync appeals to end users and IT pros, even more than descriptive options like Communicator.

With the 2010 release, Microsoft will use Lync as the ‘family’ brand and within each of their communications products:

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Now about the release candidate. With nearly 20,000 people inside Microsoft and more than 100 enterprise customers already using the Lync 2010 beta, the R&D team is on track to deliver the product to market before the end of the year.