Search as you type. It’s a simple and straightforward idea, people can get results as they type their queries.
As you can imagine, searching even before someone types isn’t easy which is why Google are very pleased to be unveiling Google Instant. Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions; yielding a smarter and faster search that is interactive, predictive and powerful.
Here are a few of the core features in Google Instant:
- Dynamic Results - Google dynamically displays relevant search results as you type so you can quickly interact and click through to the web content you need.
- Predictions - One of the key technologies in Google Instant is that they predict the rest of your query (in light gray text) before you finish typing. See what you need? Stop typing, look down and find what you’re looking for.
- Scroll to search - Scroll through predictions and see results instantly for each as you arrow down.
Here’s a video that explains Google Instant in greater depth:
The user benefits of Google Instant are many—but the primary one is time saved. Testing has shown that Google Instant saves the average searcher two to five seconds per search. That may not seem like a lot at first, but it adds up.